From the Archives: Taking Your Brand Personally
In 2012, I shared my tips for digital brand management with journalists at SPJ and RTDNA's Excellence in Journalism Conference. Many of the journalists in the room had a brand that was built to promote their paper, station or digital property and while promoting an employer is important (keeps you employed!), it's also important to constantly think of the next step and make sure that YOU are protected no matter what happens to your employer.
Learn more here: