The 5 Elements of a Successful Facebook Ad
If you’re a brand, influencer and entrepreneur, you should be using Facebook Ads. These are often referred to as “paid media” or “paid marketing” and should be part of an overall social media marketing strategy.
The most effective Facebook ad has five elements to convert at a reasonable rate each and every time. The rates will vary by time of day, month and year as well as by who you’re targeting and how YOUR audience responds to them.
WHAT’S YOUR OBJECTIVE?
The first element of any Facebook ad is a clear and concise objective.
Do you want more followers? Do you want more subscribers for your newsletter or podcast? App downloads? Sales of a product or service package?
Going through your overall goals for a Facebook ad before you begin is key so that you pick the right objective within the Facebook Ads Dashboard.
WHO DO YOU WANT TO REACH?
A well-defined target-audience is the second element of a successful Facebook ad.
When you connect with your community, do you have an idea of who you’re talking to? What they do? Why is YOUR brand attractive to them? Building out content personas is something that marketing agencies and brands have done for years and now influencers need to do the same to compete in today’s oversaturated marketplace.