Three Ways to Tell Your Story Without Losing Followers at the #WomensMarch on Washington
As a fierce Fempreneur, I believe women can only rise when we look out for, support and trust one another. This is one of the many reasons #WhyIMarch (and you can read a full post on that here!) but I also believe every story must be told. At a public event like this, it’s important to remember a few things when you are telling your story for a variety of reasons, but, most importantly, to make sure you stay safe and capture the experience.
Why do I say capture the experience? Because at an event like this, the posts during the event are not going to be as powerful as your recollections after the fact. And, with the sheer volume of people, it may be impossible to share anything until the end of the day, so if you’re buried in your iPhone the whole time, you won’t remember any of the details.
There are 1200 buses registered for parking on the day of the March. That alone should give you a sense of the sheer number of people trying to post, text and call their stories on this day.
Another thing to remember is that your brand is something you’ve worked very hard to establish and build. You may have paid for advertising to grow your following or collaborated with brands. Everyone who follows you may not share your views -- and that’s a good thing! If you’re inspiring conversation and engagement, you’re doing social media right.This means that you also have to allow your followers who disagree with you to be heard. I’m not saying you need to allow anyone to harass you online, but a healthy discourse is important to fostering social engagement on all topics.
Like all live events, it is important to tell your audience ahead of time that you’ll be sharing or supporting a particular cause of event. Why? Because if you give them a head’s up, they’ll be ready for it and can decide to simply scroll past your posts or, on Twitter, mute you ahead of the event so they don’t see your posts during the live event.
How do you decide if a live event is part of your brand’s content buckets? Start by establishing what YOUR independent is for the event and then, evaluate your why. Maybe write a post about it or share a video on your page. Give it some thought and once you have an established point of view, it will make it much easier to determine what is, and more importantly, what isn’t on brand for you during the event.
Once you’ve done that, you have to decide how you will tell your story and share your experiences. Below are three ways to do that without draining your battery (and losing your mind!):
Twitter was built for moments like this. The short messaging service is designed to group all messages about an event or topic together (#WomensMarch) and allow you to easily engage with others participating. You can also use the Live Video feature (but read this first!) to showcase exactly what’s happening. That will drain your battery and may be hard to do, depending on what the connectivity is like at the event (and really, at any live event with more than 200 people) but Twitter itself, short text-only updates, is the best way to share scenes, feelings and your story without completely draining your battery.
When I went to President Obama’s first Inauguration as a college student in 2009, I contributed Tweets and stories to my local paper and the local NBC station near my University. I also blogged about the experience for several digital properties. In today’s world, you can easily share your story on Medium or Huffington Post for maximum pick-up. If you catch something particularly inspiring or engaging, you can always tweet at the outlet of your choice to push it to the top of their notifications. I would not recommend doing this with every post, but if you already have an established relationship with a brand, it can’t hurt to inquire about their interest in a piece related to the event.
Everyone wants to SEE things today. Video is one of the most engaging content types on the Web today. But as I mentioned earlier, Live Video may not be possible so what can you do? You can definitely share small snippets on InstaStories and Snapchat. I find Snapchat requires less connectivity so you can share there, first and save for Instagram upload later on.
In terms of how many posts you should create or how many times you should share, follow this one rule -- if you’re going to live post from an event, always, always, always use Twitter as your primary network. Supplement with images and videos shared across platform that include your Twitter profile in the caption to get your followers on other platforms engaged but don’t try to share 10+ times on Facebook or 15+ photos on Instagram in a row. That WILL make you lose followers and it is not truly fair to your audience members who may have no interest in the content you’re distributing.
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