Unique Content to Shake Up Your Brand: 360 Photos
Sharing content [photos, links and videos] is how you connect with your audience online. Sharing great [photos, links and videos] content is how you become an influencer.
But what happens when your audience gets used to the content you’re sharing? Or what if they’re no longer interested in the content you’ve shared or the ways you’ve let them into your life?
Well, it’s time to shake things up!
The best way to do this is to regularly shake things up -- on a 6-8 week cycle -- so that your audience never gets bored and can reliably come to you for new, fresh and exciting content. I like to change up topics on my blog every 4 weeks and social marketing strategies every 6-8 weeks. It’s personal preference and working with a digital brand strategist is the best way to decide what does, and doesn’t, work for your brand.
My current content obsession is 360 photos, like the one I’ve embedded below.
I love 360 photos because you can create them for free using Google’s Street View app for Android and iOS AND you can embed them anywhere!
They live in your Maps profile on your Google Drive account and allow Maps users to find your profile if you connect the 360 photos to the location you captured them.
This is a great way to get noticed AND to shake things up for your audience.
Click here to see my most-viewed 360 Photo from Gurney’s Inn in Montauk, NY!