WE Rule Feature | CreatiVix Media
CreatiVix Media is a digital agency in Manhattan built to disrupt the agency model. We build stories to sell — to sell you, your brand and your services. From non-profits, to talent, to entrepreneurs and brands, we put a unique, human spin on your messaging to appeal to a broad digital audience and then we monetize that audience across all platforms and content types. Social Media management, website builds and management, content production and strategy — we handle everything you need to create a powerful digital brand and see results!
Do you have hobbies? What are they? Is it important to take “time off” and focus on other things such as friends, family, hobbies etc.? What do you think of the stereotype that entrepreneurs are workaholics?
I do have hobbies! You need to take time off to be creative and to get inspired. I meditate daily (a new thing for me) and also workout 5-6 times a week at SoulCycle (something I’ve been doing for about 5 years). I’ve done yoga, boxing, everything you can think of — I like to be active! I’ve even walked the length of Manhattan on a few, warm summer days. I find that to be the best kind of time off for me — success is doing what I want with the people (and pets!) I love, so I make sure I block time to do that. I do live by my calendar but I’m very Type-A and always have. Being an entrepreneur makes me more focused on savoring my downtime because there is less of it. And I don’t think there’s anything wrong with being a workaholic (or labeled as such!) if you block time to enjoy your success.
What is failure? Do you think it’s a crucial step to success?
Failure is not a word I choose to use. Lessons are a crucial step to success. Failure isn’t relevant because, at the time you were doing whatever you were doing that led to a lesson, you believed that you were doing what was in the best interest of your business. Sometimes, we have to take a curve on the lazy river of life to actually advance to where we’re meant to be. It’s never a setback, but a lesson to either repeat or remove from your pattern of behavior.